ADVERTISING

AUTOR:

Frank Jefkins

OPIS:

Frank Jefkins

The M+E Handbook Series provides concise and comprehensive coverage of a wide range of subjects business, finance and law.

The M+E Handbooks are clearly structured for ease of use, fully up to date, and ideal for students and professionals who want to grasp the essentials of a subject quickly and thoroughly.

Advertising Third Edition

• contains practical case studies, examples and illustrations, and chapters on writing copy and designing advertisements

• contains completely new chapters on the advertising department and on corporate identity

• includes a new twenty-page glossary of advertising terms

• incorporates added material on official radio and television codes of standards and practice, on ASA rulings, on the use of video and direct mail, and on sponsorship

• covers, and is recommended for, the LCCI Third Level Certificate and CAM Certificate in Communications; valuable also for CIM and BTEC/HND students

Author

Frank Jefkins, Principal of his own Public Relations School, Chief Examiner in LCCI examinations, Lecturer in advertising, marketing and public relations worldwide.

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Liczba stron: 374

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